This terrific book is written by the famous Norman C Hillier.
Whatever business you are in, if you rely on a constant flow of new business from new and existing clients this is the book for you.
"If you only read one book this year on client servicing make sure it is this one.
It is often said in financial services that you cannot sell by mail-obviously nobody had mentioned this to Norman Hillier so he did it anyway, and proved everybody else wrong. That is typical of Norman. He has his own unique style that has proved its worth many times over.
I have had the pleasure of hearing Norman speak to audiences on a number of occasions and have notices how busy they always are taking notes which will enable them to put some of his ideas to work for them. This book will save a lot of time in future: no need to take notes, all the ideas are in here together with illustrations of his various sales aids.
Read it through and keep it on your desk as a reference book: you may just find it will increase your production."
Brendon F Power FLIA (dip)