Zig Ziglar shares with the reader how he overcame obstacles in achieving success in his life, professionally, and personally.
He uses stories to show examples of the "Secrets" to closing deals. Many of the stories he shares with the reader are stories about how he was closed by good, professional sales people. He also offers dozens of closes, throughout the book, and advice on how and when to use them most effectively.
This book is a must for every professional's personal library,regardless of his or her field. If you want to be a great salesman, buy the book, follow Zig's advice, and his direction, then prepare yourself for great changes.